MEDIA Protocol redistributes power from existing media owners – third-party intermediaries that disproportionately benefit from the exchange of content and centralized distribution platforms – to media creators, publishers and consumers. MEDIA Protocol provides the data publishers need, the reward creators deserve and the relevance consumers desire.
Topics discussed in this episode:
- James’s background?
- MEDIA Protocol
- Connecting advertisers with publishers
- Current advertising discrepancies (bots)
- Current content platforms in blockchain (Steemit vs BAT)
- The future of advertising with blockchain